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{"id":378,"date":"2023-01-24T08:05:49","date_gmt":"2023-01-24T08:05:49","guid":{"rendered":"https:\/\/theaquarious.com\/blog\/?p=378"},"modified":"2023-02-27T12:26:50","modified_gmt":"2023-02-27T12:26:50","slug":"online-reputation-management-model-with-data-science-consulting-service","status":"publish","type":"post","link":"https:\/\/theaquarious.com\/blog\/online-reputation-management-model-with-data-science-consulting-service\/","title":{"rendered":"Build an Impeccable Online Reputation Management Model"},"content":{"rendered":"

\"\"<\/h2>\n

What is Online Reputation Management?<\/h2>\n

Online reputation management is a technique for improving how your customers perceive your brand. It can help you gain client trust, establish industry authority, and even improve revenue.\u00a0<\/span><\/p>\n

ORM is the process of monitoring, influencing, and regulating a brand’s, individual’s, or organisation’s online perception. It entails following and analysing mentions of the subject throughout the internet and taking actions to promote positive information and suppress harmful content to maintain or improve the overall reputation.<\/span><\/p>\n

ORM strategies can include reacting to consumer complaints, developing and marketing positive material, and crisis management in case of a sizeable lousy occurrence. ORM’s purpose is to establish and maintain a favourable online reputation, which can lead to improved trust, credibility, and sales. Businesses, individuals, and organisations must manage their internet reputation because it substantially impacts their success.<\/span><\/p>\n

How is PR different from Online Reputation Management?<\/h2>\n

PR uses relationships to generate a brand’s favourable online and offline outlook. Online reputation management accomplishes the same purpose by monitoring and controlling your brand’s reputation and press engagements, particularly online ones.<\/span><\/p>\n

Main Online Reputation Management Media Channels<\/h2>\n

The PESO model consists of four major ORM media channels:<\/span><\/p>\n

Paid Media<\/b><\/h3>\n

Paid media refers to any internet material that demands money to feature your business. This includes Google Ads, social media ads, sponsored posts, and influencer campaigns.<\/span><\/p>\n

Paid media is advantageous since you have complete control over the story. However, it can be rather costly.<\/span><\/p>\n

Earned Media<\/b><\/h3>\n

Earned media is coverage provided by third-party outlets for your brand (without payment).<\/span><\/p>\n

Here are several examples:<\/span><\/p>\n