685 WhatsApp Enquiries for Evoire Salon
Service-specific Meta campaigns connected Evoire Salon with local customers, turning Hair, Nail and seasonal offers into direct WhatsApp enquiries.
About
Evoire Salon
Evoire Salon is a family salon in Kalikapur, Kolkata, offering hair, nail and beauty services. Its Instagram presence showcases service transformations and seasonal offers.
Aquarious Technology managed Meta Ads to encourage interested local customers to start a WhatsApp conversation. Dedicated Hair and Nail campaigns, alongside seasonal promotions, gave each service a focused route to customer enquiries.
- Industry
- Beauty / Salon
- Location
- Kolkata, India
- Platforms
- Facebook & Instagram
The Challenge.
Turn local attention into genuine service enquiries.
For a salon, broad reach does not automatically translate into appointments. The immediate advertising objective was to reach relevant local customers and help them ask about a service directly.
Hair and Nail services needed distinct messages, creatives and targeting. The campaigns also had to respond to seasonal demand, including Durga Puja offers, while controlling the cost of acquiring enquiries.
Services Offered
Service-Specific Campaigns
Separate Hair and Nail campaigns with focused creative and messaging.
Local Audience Targeting
Location-focused targeting to connect the salon with relevant potential customers.
WhatsApp Lead Generation
Direct enquiry campaigns that encouraged customers to start a conversation.
Seasonal Optimisation
Promotional campaigns, budget monitoring and adjustments based on customer response.
The Solution.
We gave each service its own campaign focus and made WhatsApp the direct next step, then adjusted targeting, creatives and budgets around actual enquiry response.
Hair and Nail services each had dedicated campaigns with focused creative and messaging. This made it easier for potential customers to recognise an offer relevant to them.
Campaign Results.
Across the analysed campaign periods
- 689K+
- Impressions
- Across the analysed campaign periods
- 4,514
- Link clicks
- Active engagement with campaign communication
- 685
- WhatsApp enquiries
- Direct conversations about salon services
- ₹63,987
- Total ad spend
- Across Hair, Nail and promotional campaigns
- ~₹93
- Average cost per enquiry
- Across the analysed periods
- ~₹78
- Later-period cost per enquiry
- 414 enquiries from approximately ₹32.2K spend
The supplied summary combines multiple analysed campaign periods without specifying dates. Average costs are approximate. WhatsApp enquiries are leads, rather than confirmed appointments or completed salon visits.
Evoire’s Instagram profile showcases its services and seasonal offers. The campaigns generated direct enquiries through WhatsApp.
Public Instagram view · October 2026
The Impact.
Meta Ads became a measurable enquiry channel, giving the salon a clearer picture of customer interest and acquisition cost.
689K+ impressions and 4,514 link clicks supported 685 direct WhatsApp enquiries.- Service-specific campaigns connected local audiences with relevant Hair and Nail offers.
- The overall average cost per enquiry was approximately ₹93.
- In the later analysed period, 414 enquiries from approximately ₹32.2K spend brought the average to approximately ₹78.