Modernizing the Digital Presence for HRAEI
We revamped the digital identity of the Hotels & Restaurants Association of Eastern India, creating a professional and informative hub for the hospitality industry.
About
HRAEI
The Hotels & Restaurants Association of Eastern India (HRAEI) is a premier body representing the hospitality industry in the region. It serves as a voice for hotels and restaurants, advocating for their interests and providing valuable resources.
They required a digital platform that reflected their authority and provided a centralized hub for member communications, industry news, and event updates.
The Challenge.
Visit WebsiteAn outdated digital presence was hindering communication with members and the public.
HRAEI's previous website was difficult to navigate and didn't effectively showcase the scope of their work or membership benefits. Managing content and events was a manual, time-consuming process.
They needed a modern, mobile-responsive website that could serve as a digital headquarters for the hospitality community in Eastern India, facilitating easier information sharing and member engagement.
Services Offered
Website Re-design
Creating a modern, professional visual identity that aligns with the association's prestige.
CMS Development
Implementing a user-friendly Content Management System for easy updates of news and events.
Member Portal
Developing a secure area for members to access exclusive resources and announcements.
SEO Optimization
Enhancing search engine visibility to ensure the association is easily discoverable online.
The Solution.
We delivered a comprehensive digital overhaul that positioned HRAEI as a forward-thinking organization. The new website serves as a powerful tool for advocacy, communication, and member acquisition.
We designed a clean, structured interface that organizes vast amounts of information into easily digestible sections, improving user engagement.
Built on a flexible CMS, the new site allows HRAEI staff to instantly publish press releases, event galleries, and industry notifications.
Ensured the website is fully optimized for smartphones and tablets, catering to members who access information on the go.
The Impact.
The digital transformation of HRAEI has strengthened its community and operational efficiency:
500+ Member Businesses Connected through the digital portal.- Efficient Event Management with online registrations and updates.
- Enhanced Industry Voice with a professional platform to publish news and policies.
- Increased Public Visibility for member establishments and association initiatives.