52 Recorded Conversions for TutoNext
Meta campaigns helped TutoNext reach relevant learners, track purchase intent and record conversions through daily performance optimisation.
About
TutoNext
TutoNext is an education platform supporting students through live classes, exam preparation and merit-based assessments. Its learning ecosystem includes UPSC, NEET and JEE preparation alongside the Bengal Merit & Eligibility Test.
For this engagement, the goal was measurable customer acquisition. Aquarious Technology planned, managed and optimised Facebook and Instagram campaigns around relevant traffic, purchase intent and recorded conversions.
- Industry
- Education / EdTech
- Location
- India
- Platforms
- Facebook & Instagram
The Challenge.
Reach the right learners while keeping acquisition costs accountable.
In a competitive EdTech market, visibility alone could not show whether advertising was creating meaningful demand. TutoNext needed quality traffic, stronger purchase intent and a clear view of what happened after a click.
The campaigns had to identify better-performing audiences and creatives while managing budgets efficiently. Tracking impressions, clicks, add-to-cart actions and recorded conversions gave each optimisation decision a concrete basis.
Services Offered
Meta Ads Management
Planning and managing sales-focused campaigns across Facebook and Instagram.
Audience Segmentation
Testing relevant audiences, including regional and Bengali-focused campaign variations.
Creative Testing
Comparing creatives and campaign variations to identify stronger customer response.
Performance Optimisation
Daily monitoring, budget adjustments and conversion-cost tracking.
The Solution.
We organised campaigns around the full customer journey, then used audience, creative and cost signals to improve how the advertising budget worked.
Audience targeting and segmentation helped connect the platform with relevant learners. Regional and Bengali-focused campaigns made the communication more specific to the audience.
Campaign Results.
26 June – 9 July 2026
- 465,155+
- Impressions
- Visibility across targeted audiences
- 6,463
- Clicks
- Potential customers driven to the platform
- ₹4.28
- Average CPC
- Reported average cost per click
- 374
- Add-to-cart actions
- A measurable signal of purchase intent
- 52
- Recorded conversions
- Conversion activity recorded in the campaign analysis
- ~₹532
- Cost per recorded conversion
- Approximately ₹27,669 total ad spend
Results cover 26 June to 9 July 2026. Ad spend and cost per recorded conversion are approximate. Recorded conversions are reported campaign actions; the source does not provide revenue or ROAS.
TutoNext’s learning platform gives interested students a place to explore live classes and merit-based assessments.
Public website view · October 2026
The Impact.
TutoNext gained a more measurable acquisition funnel, with campaign decisions linked to actions beyond reach.
465K+ impressions led to 6,463 clicks, 374 add-to-cart actions and 52 recorded conversions.- An average CPC of ₹4.28 made traffic acquisition visible and accountable.
- Continuous testing connected audience and creative choices with conversion activity.
- The campaign established a performance-focused growth channel with clear cost tracking.